Chocolate X Peanut Butter Collaboration

Oh wait, someone already got to that

Okay, here goes. I don’t really mind the concept of “collaborations.” I mean, I get it, companies working together. That’s cool. I’ll admit, some are a little baffling, but I’ve got better things to worry about than a motocross clothing company making limited edition BMX gloves for a high-end shoe store named after a meat company in Manhattan.

The thing that really bothers me is the trendy “X” everyone uses to denote that a collaboration of any sorts is taking place between two companies. I don’t know why, it just does, in the same way that Finger Eleven and people trying to smoke, walk and text message at the same time do.

Wouldn’t a plus sign (+) make more sense? If you break it down, Dave’s Quality Meats X Fox gloves aren’t really the result of the two companies multiplying. It’s the result of them coming (read: adding) together to make something. The plus sign seems like a much better fit.

I’m not doing this for the sake of mathematics though. I just use the “X” on my keyboard way too much and barely ever touch the “+” button. What I am doing this for, is keyboard equality…

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