There’s been a lot of talk lately about how the lifestyle of BMX needs to be promoted to the masses more than the actual act of riding a BMX bike. On one hand, I sorta understand the feelings behind this, but on the other hand, the people that put the “Let’s promote BMX as a lifestyle” thing first are pros that hardly ride their bikes and seem to be putting in just enough time to keep the checks coming, or company owners that don’t ride at all anymore.
So here’s the solution I’ve arrived at: If you want to promote the lifestyle of BMX, you need to actually be riding your bike. A lifestyle should come naturally if you’re living it. Otherwise, it’s a marketing ploy.
There’s my two cents….